An attack out of nowhere. A new aero position. A different way to fuel the body. Racing’s extraordinary moments are born when someone sees what others miss.

 

Netcompany INEOS Cycling Team is expanding the field of vision around performance. For the first time, every part of the ecosystem, from heart rates and headwinds to hotel rooms, runs through a single AI-driven platform: PULSETM. The result is a team that sees more, moves as one, and gets the right signal to the right person at the right moment, for one purpose: to win.

This is the era of optimi­sation through orchestration

One vision - from the lab to the lead.

Raw talent. Accelerated by AI.

Performance orchestrated

We’re bringing our expertise in digital orchestration and European AI to INEOS’ raw talent and obsession with perfect execution. In unison, we’ll coordinate hundreds of small decisions and execute them with raw power and talent.

We’re bringing our expertise in digital orchestration and European AI to INEOS’ raw talent and obsession with perfect execution. In unison, we’ll coordinate hundreds of small decisions and execute them with raw power and talent.

01

01

One team vision

 

From millimetre bike adjustments to nutrition plans, information is captured, carried forward, and visible to the people who need it next. PULSE cuts communication friction, aligning decisions and enabling faster, more informed actions in the moments that matter most.

02

02

Performance readiness

 

Context-aware planning brings training, travel, and race logistics into one clear view, then updates the plan as conditions change. Riders arrive rested, equipment is checked-in, and coaches can focus on the next performance.

03

03

AI-driven intel

 

PULSE’s native AI engine turns real-time and historical data into clear next steps. When conditions shift, it runs “what-if” scenarios to guide pacing, timing, and rider roles. Decisions are made with confidence to gain the winning edge.

PULSE

The European AI-driven orchestration platform

The platform already unifies thousands of moving parts across airports, energy grids, and rail networks. Now it runs a cycling team too, gathering data sources, using AI to support real-time decision-making, and translating incremental improvements into competitive advantage.

The platform applies directly to any complex operational business environment where performance is driven by how effectively multiple stakeholders operate as one.

 

Explore platform

The platform already unifies thousands of moving parts across airports, energy grids, and rail networks. Now it runs a cycling team too, gathering data sources, using AI to support real-time decision-making, and translating incremental improvements into competitive advantage.

The platform applies directly to any complex operational business environment where performance is driven by how effectively multiple stakeholders operate as one.

 

Explore platform

»Netcompany’s PULSE AI platform gives us confidence in the systems and in the quality of the data and information we’re working from in real time, so everyone is aligned and working off the same hymn sheet. It’s about creating an environment where riders can focus fully on racing, while the team around them is connected and making the best possible decisions.«
Geraint Thomas

Director of Racing

About the team

Data-driven to its core

Seven Tour de France wins. Three overall Giro victories. Two Vuelta wins.

No team has systematised performance like this one. Every watt, every heartbeat, every calorie – measured, modelled, and turned into victory.

As Netcompany INEOS, we’re writing the next chapter: unifying the performance ecosystem to arrive even faster at the next finish line.

 

Visit team page

Seven Tour de France wins. Three overall Giro victories. Two Vuelta wins.

No team has systematised performance like this one. Every watt, every heartbeat, every calorie – measured, modelled, and turned into victory.

As Netcompany INEOS, we’re writing the next chapter: unifying the performance ecosystem to arrive even faster at the next finish line.

 

Visit team page

»This partnership supports our strategic ambition to accelerate growth across Europe by demonstrating the impact of cutting-edge technology and AI at the highest level of sport. Together, we aim to enable smarter decision-making, strengthen competitive advantage, and help the team in winning the Tour de France again.«
André Rogaczewski

CEO and co-founder, Netcompany

About Netcompany

Building European sovereignty for the age of AI

With more than 9,500 employees across multiple countries, we are Europe’s trusted technology partner for digital transformation in the most complex and regulated environments, serving governments, critical industries and enterprises that cannot afford to fail. Building on proven products and platforms, we own the full journey – from strategy and development to daily operations.

As Europe’s leader in sovereign AI, we keep data, infrastructure, and control within European borders – delivering world-class technology on Europe’s own terms: open to collaboration, never dependent on it.

 

Get to know us

With more than 9,500 employees across multiple countries, we are Europe’s trusted technology partner for digital transformation in the most complex and regulated environments, serving governments, critical industries and enterprises that cannot afford to fail. Building on proven products and platforms, we own the full journey – from strategy and development to daily operations.

As Europe’s leader in sovereign AI, we keep data, infrastructure, and control within European borders – delivering world-class technology on Europe’s own terms: open to collaboration, never dependent on it.

 

Get to know us